ZOILA DARTON
Creative director community builder storyteller strategist mother.
Zoila Darton is an award-winning creative director, marketer and producer with a diverse career spanning digital media, experiential events and community building. She has a strong track record of developing innovative, visually striking campaigns and leading multidisciplinary teams to bring bold creative visions to life. Known for her keen eye for detail, strategic approach rooted in modern culture and deep understanding of production financing, Zoila has collaborated with major brands, production studios, and high-profile artists; elevating storytelling through design and production excellence.
Here it is!
A SELECTION OF BEAUTIFUL WORK,
MADE POSSIBLE BY MANy
What are you made of?
Rare Beauty
Creative Direction, Storyboarding, Strategy, Music Supervision, Casting, Production, Post Production Supervision & Budgeting for Rare Beauty’s 2022 Latine History Month Campaign. “What Are You Made Of” was a month long campaign highlighting 10 Latine voices including Selena Gomez. The campaign culminated with an OOH experience at Sephora in Times Square.
Recipient of the 2023 Gold Anthem Award for Diversity & Inclusion in a Social Campaign.
our voices, our stories, our experiences
iHeart Radio
Creative Direction, Storyboarding, Production, & Post Supervision for iHeart Radio’s MyCultura Podcast Network’s Latino Heritage Month Celebration - this content lives on both YouTube & the podcast network. Our team also produced a 30-person dinner for the cast, iHeart executives, and guests directly following the shoot.
*Recipient of the 2024 Signal Award for Diversity, Equity & Inclusion.
Demystifying virginity
Planned Parenthood
Creative Direction, Directing, Storyboarding, Casting, Production, Location Scouting, & Budgeting for Planned Parenthood’s Virginity series to educate young people in both English & Spanish. We produced three videos in both languages.
*This series was the recipient of a 2024 Anthem Award and 2024 Muse Award.
HER VISION, HER CANVAS W/RICO NASTY
Snipes
Creative Direction, Directing, Storyboarding, Production, Location Scouting, & Budgeting for Snipe’s Women’s History Month Campaign highlighting a DMV local hero. This campaign included a photo shoot, an in-store meet and greet in the DMV, and a college scholarship award in partnership with local HBCUs.
mario’s comfort zone
Footaction
Creative Direction, Storyboarding Strategy, Casting & Budgeting for Footaction’s F/W National “Comfort Zone” Campaign, encouraging people to lean into the moments that bring them calm and comfort. This short was the lead-off piece for an in-store campaign and GWP from Mario’s brand, No Free Coffee. We also featured artist Uzumaki Zepeda with a content piece and in-store exhibit.
own the floor
Foot Locker X Nike
Creative Direction, Music Supervision, Storyboarding, Casting, Production & Budgeting for Nike’s national dance and self expression campaign “Own The Floor.” The digital campaign highlighted 3 dancers in featurettes that accompanied this long form piece.
NIKE MADE TO PLAY SUMMIT
Creative Strategy, Production and Fabrication for the Nike Made to Play Summit, a day long event with LA local 501c3s that serve inner city youth. Nike partnered with Play Equity Fund to launch LA Made to Play Neighborhoods, an initiative supporting 13 grassroots orgs in Boyle Heights and Watts that are showing girls they’re #MadeToPlay.Led a team that worked closely with the Nike social impact team to develop workshops, creative assets, run of show, day of production, fabrication and the experiential build out.
TOUGH AS YOU
Dr. Martens
Creative Direction, Music Supervision, Copywriting, Production, Budgeting, Storyboarding & Casting for Dr. Marten’s Footaction in-store takeover. Stills from this campaign were used in OOH expierences nationally.
ARE YOU LISTENING: MODERN MOTHERHOOD
HBO Max
Content Strategy, Creative Direction, Production, Budgeting, Casting & Directing as part of an 8 piece, two season series created for HBO Max and ¡Pa’lante!, HBO Max’s social hub for all things Latine. Each piece centered around a topic important to the Latino community and specific to a title on the network.
Nominated for a 2022 Imagen Award for Best Social Campaign
The honey pot
Creative Direction, Casting, Budgeting & Production for The Honey Pot 2023 brand campaign. Stills were utilized on web, OOH billboards and in-store activations.
hbo max Pa’lante hall of latinas lounge
Max
From ideation to execution: Creative direction, budgeting, staffing and production for a 4-prong HBO experience at the We All Grow Latina Summit in Palm Springs.
To encourage community while establishing a strong brand investment in Latina entreprenuers, our team created a gallery and lounge for relaxation and connection. Guests entered the Hall of Latinas first to experience groundbreaking Latinas in media while also becoming a part of the Hall via an experiential photo moment. After walking the Hall of Latinas, they entered our lounge which included a glam area sponsored by Rare Beauty, a comfortable screening room with Max content on loop, a café, a photo booth and a listening station where guests could experience audible Max content while receiving chair massages.
The 3-day Summit also included an Max sponsored comedy night, film screening and private dinner produced by our team.
MI BARRIO
Converse
Creative Production & Casting for Converse LHM Campaign “Mi Barrio” featuring local LA heroes, shot by Thalia Gochez.
RUN FOR YOUR CITY
Nike NYC X Foot Locker
From concept to ideation to execution. Strategized, produced and led a 2 city scavenger hunt in NYC and LA to boost community engagement with local businesses and position neighborhood Foot Locker doors as a hub for run clubs.
We partnered with Nike NYC for all gear, giveaways and a post run brunch celebrating the hunt. The winning team received Nike’s limited edition Somos Familia Air Max 90s and gift certificates to shop locally.